科学研究
报告题目：Suppliers’ Product Development in Competing for Common Customers: Insights from Trademark Data
报告人：王璐
报告时间：2024年4月19日（周五）13:30-15:00
报告地点：腾讯会议（会议ID：284 515 513）
主办单位：东北财经大学会计学院 辽宁省资本市场财务与会计研究生创新与学术交流中心
【报告摘要】
We show that suppliers are more likely to make relationship-specific investments by increasing trademark class concentration when facing more intense competition from their corporate customer connected peers. The positive association between supplier competition and suppliers’ new trademark concentration is stronger when supplier firms have more concentrated customer base, or when supplier firms operate in more competitive industries. Further analysis reveals that suppliers react to competition with their peers by reducing trademarks unrelated to their customers’ trademark portfolio. Overall, our findings suggest that supplier competition pressures supplier firms to change their product development strategies to meet customers’ needs, highlighting the important role of supplier competition in the strategic bargaining between customers and suppliers in product innovations.
【报告人简介】
王璐，香港中文大学金融系博士研究生，本科毕业于浙江大学，硕士毕业于香港科技大学。研究方向为公司金融实证，主要研究领域包括公司创新、供应链以及薪酬激励。
【特别提醒】
未经论文作者和主办方允许，严禁将讲座内容录制并公开传播，违者将有可能被追究法律责任。
