Topic: Social Media, Information Exchange Capacity, and Innovation Performance

Speaker: Xueyun Zeng

Date & Time: 10:00-11:30 Thursday, April 13, 2023

Venue: Tencent Meeting (Meeting ID: 134 879 041)

Organizers: School of Accounting, Dongbei University of Finance and Economics, P.R. China & Management Accounting Research Center, Dongbei University of Finance and Economics, P.R. China

Abstract:

This paper empirically tests the influence mechanism and effectiveness of corporate social media usage behavior on innovation performance from a micro perspective, starting from voluntary information disclosure. Research has found that:

i. The increase in diversity and activeness of corporate social media embedding significantly enhances the technological innovation capability;

ii. The increase in diversity and activeness of corporate social media embedding has strengthened the information exchange between social media platform users and enterprises, thereby constructing a trust relationship between enterprises and potential investors, consumers, and technology collaborators;

iii. Heterogeneity analysis shows that the improvement effect of corporate social media embedding on innovation performance is mainly reflected in manufacturing enterprises; The composite background and technological background of executives strengthen the positive effect of corporate social media embedding on innovation performance, while the state-owned property attribute weakens the positive effect of corporate social media embedding on innovation performance.

To sum up, this paper creatively discovered the facilitation effect of information exchange ability of enterprises on social media on the technological innovation performance, providing theoretical reference for the empowerment path of enterprise innovation in the digital economy era, and also having policy implications for encouraging and guiding enterprise innovation.

Introduction of Speaker:

Xueyun Zeng, Vice Dean, Professor, and Doctoral Supervisor of the Institute of Science and Technology at Beijing University of Posts and Telecommunications, P.R. China. Selected into the National Talent Plan and awarded the national honorary title. Served as the communication reviewer for the National Natural Science Foundation of China, the communication reviewer for Beijing Municipal Natural Science Foundation, the peer reviewer for academic dissertations from the Ministry of Education of P.R. China. The main research directions are accounting standard, fair value, and the digital economy. Published multiple papers in domestic and foreign journals such as Frontiers in Psychology (JCR1), Journal of Management World, Accounting Research, Journal of Financial Research, etc. Received awards such as the 8th Higher Education Science Research Achievement Award from the Ministry of Education, the 15th Beijing Philosophy and Social Science Excellent Achievement Award, the Chinese Accounting Society Excellent Paper Award, the Jiang Yiwei Enterprise Management Award, and the Yang Jiwan Accounting Award.

Special Attention:

Please attend the lecture with real names. Strictly prohibit recording and public dissemination of the lecture content without permission from the author and the organizer, violators may be investigated for legal responsibility.